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The
 

Client: IAI & Finnish coast guard |  

Date:  2023 | 

Roll: Head of design |

By: Moments studio |

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PLANE

The
 

PLANE

Intro:

In 2023, IAI competed to supply a Gulfstream G280 mission aircraft to the Finnish military, along with a proposal for its exterior design, which was an exciting challenge for us.

Intro:

Brief 

  • Adhere to the Finnish Navy's visual language.

  • insperation from navy coast guard

  • Maintain a minimalist design.

Challenges

Challenges

Designing minimalism on something

That weighs tons was no small task.

I tackled it like a packaging project, scaling the aircraft to toy size (thanks, AI) to map out windows and doors. ​​

Next, I moved ahead to discover and explore relevant references.

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The Finnish Navy:

Bold diagonals

Minimal color (under 20%)

signature blue.

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Solution

Solution

Adaptation for the aircraft:

Amplified diagonals to improve visibility at a distance.

Added sharp, modern line finishes to flow seamlessly With the aircraft's body .

The design proposal was approved and chosen to be printed on the aircraft.

 

Working with the Finnish print shop to create the stencils for painting was both a rewarding and insightful experience.​

​Watching any design come to life is incredible. 

Now imagine that on a 1:116.5 scale, the ratio between a standard A4 & actual aircraft.

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